DiAi designs is a collection of modern, affordable and sustainable fine jewellery, formed as a result of a gap in the existing jewellery market.
The founder and designer, Disha, comes from a family of diamond jewellers, with an established brand in diamond jewellery. After her schooling in Hong Kong and further studies in Mumbai, she worked 9-5 jobs and later joined her family business. With the desire to do much more than the usual, Disha initially set off with DiAi Designs with her friend, who later had to take a step back due to personal commitments. She works with a team of young minds and skilled artisans who share a similar passion of creating jewellery that is stylish, luxury yet accessible to all kind of women.